Service
Shopify themes built for speed and conversion
Theme work is where storefront revenue is won or lost. I build Online Store 2.0 sections and blocks that merchants can actually rearrange themselves, wire up metafields for structured content, and treat Core Web Vitals as a requirement rather than a cleanup task, including AMP-grade mobile performance work.
What this includes
Online Store 2.0 sections
Section and block architecture with sensible schema, so the merchant can restructure pages without a developer in the loop.
Liquid and metafields
Structured content through metafields and metaobjects instead of hardcoded markup that has to be re-edited every campaign.
Core Web Vitals tuning
LCP, CLS and INP work: image strategy, deferred third-party scripts, and cutting the app-injected script weight that slows most themes.
Conversion-focused product pages
Product page variant logic, bundles, upsell placement and cart behaviour built around how the store actually sells.
Proof
Shipped work using this
Shopify AMP App
Shopify AMP solution for fast-loading, mobile-optimized storefront templates with responsive AMP-compatible layouts, SEO compliance, and improved page speed.
View case studyWhite Rabbit Rice
Shopify storefront for White Rabbit's premium rice range, pairing product discovery and brand storytelling with a polished online shopping experience.
View case studyCozy Lifestyle
Singapore eCommerce store for mattresses, bedsheets, pillowcases, duvets, and other sleep essentials, with streamlined product discovery and purchasing.
View case studySG Magnetics
Shopify storefront for standard and custom magnet solutions, covering industrial, commercial, and everyday applications across Singapore and worldwide.
View case studyCommon questions
Do you customize existing themes or build from scratch?+
Both. Customizing a well-built theme is usually the better value; a from-scratch build makes sense when the brand needs layouts the theme framework fights against.
Can you improve the page speed of an existing store?+
Yes, and it usually starts with an audit of app-injected scripts and image delivery. Those two account for most of the Core Web Vitals damage on typical Shopify stores.
Will theme updates overwrite the customizations?+
Not if the work is structured properly. Customizations go into sections, snippets and settings that survive updates, rather than edits scattered through core theme files.