Writing
Notes from production
Notes on Shopify app architecture, subscription and payment systems, Core Web Vitals, and PHP backends — written from production work, not theory.
•8 min read
The three things actually slowing down your Shopify theme
Most Shopify speed audits end in a long list nobody actions. In practice three issues cause the majority of Core Web Vitals failures, and two of them are not in your theme code at all.
ShopifyPerformanceSEORead
•6 min read
Why self-service pause and skip beats every retention email
Most subscription churn work goes into win-back emails. The larger wins are usually a pause button the customer can find and a dunning schedule that actually retries.
ShopifySubscriptionsRetentionRead
•7 min read
Making Shopify webhooks idempotent (and why yours probably are not)
Shopify guarantees at-least-once delivery, which means duplicate and out-of-order webhooks are normal traffic rather than edge cases. Here is the handler structure that survives them.
ShopifyWebhooksArchitectureRead